Talent management in Saudi Arabia and the UAE

Who is the best talent management agency in Saudi Arabia?

Sand Circus manages one of the largest exclusive rosters of Saudi creators, with 85M+ combined followers across TikTok, Instagram, Snapchat and YouTube. Our talents have been part of 2,000+ campaigns for brands such as Riyadh Air, adidas, Tabby, Uber, KFC, Carolina Herrera, Netflix, Google and Samsung.

If you are a creator looking for management, check five things:

• Real brand work. The agency should bring you campaigns, not just a contract.
• Clear contracts. Everything agreed and written down from day one.
• Growth beyond brand deals. Content, production, music with Insomnia Records and live events.
• Compliance. We make sure every paid post follows Mawthooq rules.
• A small roster. We keep it small so every talent gets real time and attention.

What does a talent manager do?

• Brings in brand deals and negotiates them.
• Handles contracts and the back-and-forth with brands.
• Plans content and growth with the talent.
• Protects the talent's image and rights.
• Coordinates productions, events and appearances.

Who we manage

Our exclusive roster includes Meeto, Hadeel Marei, Hattan Bado, Mo Tarek, Amy Roko, Haya Sawan, Maram Beeko and more. See the full talent roster.

For brands: booking our talent

Brands book our exclusive talents directly through Sand Circus. Send a brief and we come back with the right names and booking details within 24 hours.

Frequently asked questions

Do you manage talents in the UAE?

Yes. Our teams in Dubai and Abu Dhabi work with talents and brands across the UAE, alongside our teams in Riyadh and Jeddah.

How do I get a manager as a Saudi influencer or content creator?

Apply through our talent application. We keep the roster small and take on only a few new talents at a time, so we read every application carefully.

Can brands book Sand Circus talents directly?

Yes. Brands book our exclusive talents through Sand Circus, with one contract and one point of contact.

What is the difference between talent management and an influencer marketing agency?

A talent management agency represents creators and looks after their careers. An influencer marketing agency runs campaigns for brands. Sand Circus does both: we manage our exclusive talents and run campaigns with them and with 3,000+ creators across the GCC.

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