Celebrity marketing
Celebrity marketing in Saudi Arabia and the GCC
Put your brand with the faces Saudis follow. Sand Circus books celebrities and top creators for launches, ambassador deals and the biggest moments of the year.
2,000+
campaigns delivered
3,000+
creator relationships
85M+
followers on our exclusive roster
72h
from sign-off to live
Why brands work with Saudi celebrities
A celebrity (مشهور) gives a launch instant reach and trust. In Saudi Arabia, where audiences follow their favourite names closely on Snapchat, TikTok and Instagram, the right face can make a brand the talk of the country in a day.
How we book celebrities for your brand
- Our exclusive roster. We manage Saudi and GCC talent directly, including Hadeel Marei, Amy Roko, Haya Sawan, Hattan Bado and Meeto, with 85M+ combined followers.
- 3,000+ relationships beyond it. When the right name sits outside our roster, we reach them through our network.
- You approve every name. We shortlist on audience, brand fit and track record before anything is booked.
- Contracts handled. Fees, deliverables, usage rights and exclusivity are agreed up front, so there are no surprises.
- Fully compliant. We check each talent's Mawthooq licence and review every piece of content before it goes live.
Campaigns we run with celebrities
Product launches, brand ambassador programmes, Ramadan and Eid campaigns, National Day and Founding Day moments, Riyadh Season activations, event appearances and original songs with our sister label Insomnia Records.
Frequently asked questions
How do I book a Saudi celebrity for my brand?
Send Sand Circus your brief with the goal, timing and budget. We shortlist celebrities who fit your audience, you approve the names, and we handle the contract, content and reporting.
How much does a celebrity cost in Saudi Arabia?
Fees depend on the celebrity's reach, the platforms, the number of posts, usage rights, exclusivity and the season. We build the plan around your budget and share costs before you approve.
Can you get a celebrity for a Ramadan or National Day campaign?
Yes. These are the busiest periods, so we recommend briefing us 4 to 6 weeks ahead to secure the right names.
Do celebrities need a licence to advertise in Saudi Arabia?
Yes. Paid advertising by content creators in Saudi Arabia requires a Mawthooq licence. We check every talent's licence before booking.
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Looking for the right face for your brand?
Tell us about the campaign and we'll come back with names within 24 hours.