121Mviews
Litabqa
Energy-saving campaign
5 creators and 6 TikToks asking Saudi households to switch off what they don’t use.
Become a brand Saudis talk about.
Saudi’s No. 1 creative growth and talent agency, in Riyadh, Jeddah, Dubai and Abu Dhabi.
2,000+campaigns for global brands and government entities
3,000+creator relationships across the GCC
Trusted by 200+ global brands and government entities
Official partnerTikTok’s No. 1 official marketing partner in Saudi Arabia.
TikTok’s team brings us its clients’ creator campaigns in Saudi Arabia. Our creators are in Riyadh, Jeddah, Dammam and Khobar.
80+TikTok client campaigns delivered
TikTok clients we’ve run campaigns for
Riyadh
Jeddah
Dammam & Khobar
85M+followers under exclusive management
Exclusive talent
Saudi’s largest exclusive talent roster.
The faces Saudis already follow, across comedy, food, fashion, lifestyle and travel. We know each creator’s audience, rate and way of working before we put them in front of you.
Hattan Bado @hattanbadoAmy Roko @amyrokoAlanoud @alanoudalfallaj
Hadeel Marei @hadeelmareiLaki @lakieatsBeeko @ana.beekoMeeto @imeetoHaya Sawan @hayasawanMo Alsubaie @subaie_mo
Ossaa @yusrayoussifRahaf @rahafeatssMo Zain @themozainSeraj Hakeem @serajhkMajid @majidalmtairi
Abdullah @amiriabdullah11
Ahmad Aziz @a7md_3ziz
Abdullatif @abdullatif.90
Saud @saud.daawaji
Mimi @urfavfairymimi
Hanouf @hanoufalab
Muzzamil @mzml011
Manal @manalxmax
Mazen @mazen_aied
Yazan @bmjlyyyBeyond our roster
A network of 3,000+ creators and celebrities
Alongside the talents we manage, we book creators and celebrities across Saudi Arabia, the UAE and the region, from footballers to food creators.
Your client room
Your campaigns with us, in one private room
Every client gets a private room at their own address, where the whole relationship with Sand Circus lives.
- 01
A room of your own
Every client gets a private room at their own address. Only the people you add can sign in.
- 02
Brief us in a few lines
Paste a brief or drop in a document, and see the ideas your team has ready for the next big moment.
- 03
Approve every creator
See each creator we shortlist, with their reach and their fee, and approve or pass in one tap.
- 04
Follow every campaign
From brief to results, see where each campaign stands and what happens next, without having to ask.
- 05
Results for every post
Views and engagement for each post, compared with each creator's usual numbers.
Case studies
Recent campaigns.
66Mviews
Riyadh Air
“What’s in My Carry On” for National Day
4 travel creators introduced the new airline to their followers.
61Mviews
D360 Bank
Travel card launch
6 creators from travel, shopping, comedy and finance.
13creators
adidas
Store openings in Dubai and Riyadh
13 TikToks for the Dubai Mall Halo Store and the Riyadh Park pop-up.
12creators
Tabby
PR boxes to app downloads
12 creators, including our exclusive talents Majid and Hattan.
4creators
Carolina Herrera
Limited-edition drop
Followers bought the limited edition before it sold out.
24 hrsbrief to live
FACES
From brief to live in a day
The brief came in on a Friday afternoon. The content went live before dawn on Saturday.
KFC
“3eyal Kentucky”
A stunt, followed by creator TikToks in the local dialect.
Uber
Driverless rides in Abu Dhabi
Comedy, vlog and lifestyle creators showed their followers what a ride is like.
Casio G-SHOCK
Monthly creator programme
PR seeding and paid creator posts every month in the UAE.
153Mviews
Mobily
High-speed internet and Tygo offers
Creators showed what fast, reliable connection looks like day to day, and the offers on the Mobily Tygo app.
141M+views
Almarai
Taste of Saudi, Season 2
Celebrating the local ingredients behind Saudi flavours, with creator content and an event.
115Mviews
Jawwy STC
New SIM offers
Flexible SIM plans for digital lifestyles, shown by creators people already follow.
81Mviews
Tola Snack
New packaging
Introducing the new look and the brand's fun, easy snack moments.
78Mviews
adidas
White Friday
Exclusive White Friday deals and an in-store fashion runway, shown by creators.
75Mviews
Ounass
A day in my life
Creators showed how Ounass pieces fit into their everyday routine.
73Mviews
Biskrem
Every flavour
The full range of flavours, as a snack for every day.
72Mviews
Soundstorm
Festival tickets
Hype for the festival's scale and line-up, to drive ticket sales.
71Mviews
Takamol
Eid Al Adha giving
Creators encouraged people across the Kingdom to give during Eid.
59Mviews
Takamol
Ramadan donations
Creators asked their followers to give during the holy month.
59Mviews
D360 Bank
The D360 app
Creators walked through the app's key features as an easy way to bank day to day.
58Mviews
Lipton
Lipton × Squid Game
Hype for the limited-edition collaboration with the hit series.
53Mviews
YoPRO
Milk protein launch in KSA
A new high-protein milk, shown as an easy part of a balanced everyday routine.
49Mviews
Colgate
Oral care as a beauty essential
Creators made oral care part of their beauty routine and everyday confidence.
45Mviews
AlMeswak Medical Group
Giveaway
Creators showed the prize and invited followers to register for the giveaway.
44Mviews
almatar
Spin the Wheel
Creators invited followers to spin the wheel for prizes, from gold to free trips and cashback.
43.8Mviews
7UP
TikTok filter
Subaie and Rahaf Eats got followers using, and sharing, the 7UP filter.
42Mviews
Victoria's Secret
Runway looks, for a limited time
Announcing the drop of looks from the Victoria's Secret Fashion Show.
38Mviews
Yaqoot
Build-your-own app packages
How easy it is to pick your apps inside Yaqoot, from SAR 90.
26Mviews
Molfix
For new moms
Emotional, real moments with new mothers and their babies.
22Mviews
Musaned
Domestic workers' rights
The updated regulations, explained in simple everyday terms.
22Mviews
RAM Trucks
“You Can With A RAM”
A National Day campaign about ambition and pride.
20Mviews
New Balance
Annual ambassador
Amy Roko, telling the brand's story all year long.
18Mviews
Amazon
White Friday
Manal sent her followers to the biggest deals of the year.
15.1Mviews
Lay's
Lay's Max and National Day flavours
Manal and Amy Roko on TikTok.
13Mviews
WICKED
The musical in Riyadh
WICKED-inspired outfits and make-up looks, to fill the seats.
11.5Mviews
Garnier
New launches
Creators and an event for Garnier's newest products, reaching 20M people.
10Mviews
Estée Lauder
Annual ambassador
Yara Ayoob, presenting new launches through the year.
9.1Mviews
Mirinda
Filter and new look
Subaie and Amy Roko.
9Mviews
Garnier
Manal, annual ambassador
One of the faces of Garnier, driving sales of staples and new launches.
8Mviews
Tim Hortons
New coffee flavours
Anticipation for the launch, with creators and an event.
7Mviews
Al Mokafaa
Earn and redeem
Points across 250+ partners, as a reward for everyday spending.
7Mviews
ROXA
At-home laser hair removal
How easy the device is to use at home, as an alternative to clinic visits.
5.7Mviews
Visit Qatar
Must-visit spots
Hadeel Marei, Manal Marvelous and Laura Alho.
5.5Mviews
SHEIN
Fun finds
Beeko's quirky SHEIN finds, made to be shared.
5.1Mviews
Sephora
Ramadan series
A Ramadan series that brought Sephora's products into everyday moments.
5Mviews
NIVEA
Sun care and Ramadan skincare
Beeko and Manal.
5Mviews
Samsung
Annual creator contract
Khalid, presenting Samsung's products and features through the year.
4.7Mviews
Visit Abu Dhabi
Culture, luxury and adventure
Hattan, Amy Roko, Hadeel Marei and more.
4.7Mviews
Burger King
Legendary Meal game
Beeko promoted an in-app game with rewards.
4.4Mviews
CeraVe
Refill sizes
Hadeel Marei on better value and less plastic.
3.7Mviews
Sedra Club
Jeddah Perfume Exhibition
Creators brought visitors to Sedra's booth.
3Mviews
OptionB
Black Friday
Urgency and traffic for limited-time deals.
2.6Mviews
Zyros
Ramadan and Eid gifting
The new collection and seasonal gifting.
2.1Mviews
Pepsi
Reactions to the new song
Mo Zain and Turki Emad reacted to Aseel Omran's video.
1.7Mviews
Visit Dubai
Summer in Dubai
Beeko's YouTube vlog and Hadeel Marei's TikToks.
1.6Mviews
Chevrolet
Captiva plug-in hybrid
Hadeel Marei introduced the new car.
1.4Mviews
Kia
End-of-year financing
0% down payment and monthly instalments, explained for car buyers.
1.1Mviews
McDonald's
All Fans Menu
A World Cup campaign with Rahaf Eats.
13%engagement
NYX
New products
Creators and an event for NYX's newest products.
7.6%engagement
Sunbulah
Chicken strips event in Riyadh
Creators brought their followers to the event.
6.1%engagement
Maybelline
New products
Creators and an event for Maybelline's newest products.
240+posts
Trendyol
Launch in KSA and the UAE
Introducing the shopping app to the Gulf.
Riyadhfan event
Netflix
Stranger Things, Season 5
An experiential event in Riyadh, with teasers from Dyler and Layali Boker.
What we do
Sand Circus and its sister companies.
Sand Circus runs your creator campaigns, from the plan to the final report.
Talent & influence3,000+ creator relationships and 85M+ followers under exclusive management.For music, film and events, our sister companies do the specialist work.
Our team
A Saudi team, based in Riyadh and Jeddah.
The people in these photos plan your campaign, write the Arabic copy, brief the creators and check every post before it goes live.
We plan around Ramadan, Founding Day, National Day and Riyadh Season, and we check every creator’s Mawthooq license.
Molham Krayem
Founder & CEO
Inside Saudi
How people in Saudi scroll and shop.
61.3%
of internet users in Saudi Arabia spend 7 or more hours online every day.
CST, Saudi Internet Report 2025
50+
times a day Saudi users open Snapchat. It has 25M+ monthly users in the Kingdom.
Snap Inc., August 2025
90%+
of Saudi electronics shoppers trust creator reviews over traditional sources.
Snapchat, Publicis Media and NRG, 2025
67%
of shoppers in Saudi Arabia and the UAE spend more than they planned during Ramadan.
TikTok and Ipsos, Ramadan 2026 study
Key momentsRiyadh Season, from 21 Oct · White Friday, late Nov · Ramadan, around 8 Feb · Founding Day, 22 Feb · Eid al-Fitr, around 10 Mar · National Day, 23 Sep
Frequently asked questions
Questions new clients ask us
Anything else? We reply within 24 hours.
Brief the teamWhat does Sand Circus do?
+
Sand Circus runs creator campaigns and manages its own exclusive talent roster. Our sister companies handle music (Insomnia Records), film and content (Sand Productions) and experiences (Sand Experiences).
How fast can a campaign go live?
+
Creator campaigns usually go live within 72 hours of sign-off, sometimes within 24. Productions take 2-3 weeks from idea to post.
Can we work with your exclusive talents?
+
Yes. We manage creators such as Amy Roko, Haya Sawan and Hadeel Marei, and book them for you directly.
How do you choose the right creators?
+
From 3,000+ creator relationships, we shortlist on audience, fit and track record, then you approve every name before we book.
Do your creators have Mawthooq licenses?
+
Every paid post in Saudi needs one. We check each creator’s license, and review every draft, before anything goes live.
Do you work outside Saudi Arabia?
+
Yes. We run campaigns across the GCC from our teams in Riyadh, Jeddah, Dubai and Abu Dhabi.
How do you report results?
+
A clear report after every campaign: views, reach and engagement per creator, plus the numbers your team is judged on.
What do you need from us to start?
+
An objective, a budget, a deadline and one person who signs off. Send the brief and our team replies within 24 hours.
Become a client
Tell us what you’re working on.
A few lines about the brief is enough. A senior consultant will call you within 24 hours.
01
A call within 24 hours
We learn your brand, audience and objectives.
02
A plan and a price
The creators, ideas and channels we’d use, and what it costs.
03
Launch
We produce, publish and send you the results. Influencer campaigns can go live in 72 hours.
“Thank you & the team so much. This is amazing. Working with you has been an absolute pleasure.”
Dalia Elfiki · Communications & Public Affairs MENA, GoogleReceived. Our team will reach out within 24 hours to set up a call.
Something went wrong. Please WhatsApp us on +966 59 735 6336.