121Mviews
Litabqa
Energy-saving campaign
5 creators and 6 TikToks asking Saudi households to switch off what they don’t use.
Become a brand Saudis talk about.
Saudi’s No. 1 creative growth and talent agency, in Riyadh, Jeddah, Dubai and Abu Dhabi.
2,000+campaigns for global brands and government entities
3,000+creator relationships across the GCC
Trusted by 200+ global brands and government entities
Official partnerTikTok’s No. 1 official marketing partner in Saudi Arabia.
TikTok’s team brings us its clients’ creator campaigns in Saudi Arabia. Our creators are in Riyadh, Jeddah, Dammam and Khobar.
80+TikTok client campaigns delivered
TikTok clients we’ve run campaigns for
Riyadh
Jeddah
Dammam & Khobar
85M+followers under exclusive management
Exclusive talent
Saudi’s largest exclusive talent roster.
The faces Saudis already follow, across comedy, food, fashion, lifestyle and travel. We know each creator’s audience, rate and way of working before we put them in front of you.
Hattan Bado @hattanbadoAmy Roko @amyrokoAlanoud @alanoudalfallaj
Hadeel Marei @hadeelmareiLaki @lakieatsBeeko @ana.beekoMeeto @imeetoHaya Sawan @hayasawanMo Alsubaie @subaie_mo
Ossaa @yusrayoussifRahaf @rahafeatssMo Zain @themozainSeraj Hakim @serajhkMajid @majidalmtairi
Abdullah @amiriabdullah11
Ahmad Aziz @a7md_3ziz
Abdullatif @abdullatif.90
Saud @saud.daawaji
Mimi @urfavfairymimi
Hanouf @hanoufalab
Muzzamil @mzml011
Manal @manalxmax
Mazen @mazen_aied
Yazan @bmjlyyyCase studies
Recent campaigns.
66Mviews
Riyadh Air
“What’s in My Carry On” for National Day
4 travel creators introduced the new airline to their followers.
61Mviews
D360 Bank
Travel card launch
6 creators from travel, shopping, comedy and finance.
13creators
adidas
Store openings in Dubai and Riyadh
13 TikToks for the Dubai Mall Halo Store and the Riyadh Park pop-up.
12creators
Tabby
PR boxes to app downloads
12 creators, including our exclusive talents Majid and Hattan.
4creators
Carolina Herrera
Limited-edition drop
Followers bought the limited edition before it sold out.
24 hrsbrief to live
FACES
From brief to live in a day
The brief came in on a Friday afternoon. The content went live before dawn on Saturday.
KFC
“3eyal Kentucky”
A stunt, followed by creator TikToks in the local dialect.
Uber
Driverless rides in Abu Dhabi
Comedy, vlog and lifestyle creators showed their followers what a ride is like.
Casio G-SHOCK
Monthly creator programme
PR seeding and paid creator posts every month in the UAE.
What we do
Sand Circus and its sister companies.
Sand Circus runs your creator campaigns and your out-of-home, from the plan to the final report.
Talent & influence3,000+ creator relationships and 85M+ followers under exclusive management.Out-of-homeBillboards from design to installation, with 150M+ impressions a month.For music, film, events and CGI, our sister companies do the specialist work.
Music
Original songs for brands, written and produced in-house.
Sand ProductionsFilm & content
Ads and social content, from concept to delivery in 11 days.
Sand ExperiencesExperiences
100+ large-scale experiences and exhibitions, built and run by our team.
CGI & mixed reality
CGI and mixed reality, with our partner Vertex.
Our team
A Saudi team, based in Riyadh and Jeddah.
The people in these photos plan your campaign, write the Arabic copy, brief the creators and check every post before it goes live.
We plan around Ramadan, Founding Day, National Day and Riyadh Season, and we check every creator’s Mawthooq license.
Molham Krayem
Founder & CEO
Inside Saudi
How people in Saudi scroll and shop.
61.3%
of internet users in Saudi Arabia spend 7 or more hours online every day.
CST, Saudi Internet Report 2025
50+
times a day Saudi users open Snapchat. It has 25M+ monthly users in the Kingdom.
Snap Inc., August 2025
90%+
of Saudi electronics shoppers trust creator reviews over traditional sources.
Snapchat, Publicis Media and NRG, 2025
67%
of shoppers in Saudi Arabia and the UAE spend more than they planned during Ramadan.
TikTok and Ipsos, Ramadan 2026 study
Key momentsRiyadh Season, from 21 Oct · White Friday, late Nov · Ramadan, around 8 Feb · Founding Day, 22 Feb · Eid al-Fitr, around 10 Mar · National Day, 23 Sep
Frequently asked questions
Questions new clients ask us
Anything else? We reply within 24 hours.
Brief the teamWhat does Sand Circus do?
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Sand Circus runs creator campaigns and out-of-home. Our sister companies handle music (Insomnia Records), film and content (Sand Productions), experiences (Sand Experiences) and CGI (Vertex).
How fast can a campaign go live?
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Creator campaigns usually go live within 72 hours of sign-off, sometimes within 24. Productions take 2-3 weeks from idea to post.
Can we work with your exclusive talents?
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Yes. We manage creators such as Amy Roko, Haya Sawan and Hadeel Marei, and book them for you directly.
How do you choose the right creators?
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From 3,000+ creator relationships, we shortlist on audience, fit and track record, then you approve every name before we book.
Do your creators have Mawthooq licenses?
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Every paid post in Saudi needs one. We check each creator’s license, and review every draft, before anything goes live.
Do you work outside Saudi Arabia?
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Yes. We run campaigns across the GCC from our teams in Riyadh, Jeddah, Dubai and Abu Dhabi.
How do you report results?
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A clear report after every campaign: views, reach and engagement per creator, plus the numbers your team is judged on.
What do you need from us to start?
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An objective, a budget, a deadline and one person who signs off. Send the brief and our team replies within 24 hours.
Become a client
Tell us what you’re working on.
A few lines about the brief is enough. A senior consultant will call you within 24 hours.
01
A call within 24 hours
We learn your brand, audience and objectives.
02
A plan and a price
The creators, ideas and channels we’d use, and what it costs.
03
Launch
We produce, publish and send you the results. Influencer campaigns can go live in 72 hours.
“Thank you & the team so much. This is amazing. Working with you has been an absolute pleasure.”
Dalia Elfiki · Communications & Public Affairs MENA, GoogleThank you. A consultant will call you within 24 hours.
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