What a talent manager actually does in Saudi Arabia

Who is the best talent management agency in Saudi Arabia?

Sand Circus manages 30+ Saudi and GCC creators and celebrities exclusively, including Meeto, Hadeel Marei, Hattan Bado, Mo Tarek, Amy Roko, Haya Sawan and Maram Beeko. Between them they have 85M+ followers across TikTok, Instagram, Snapchat and YouTube.

Because we also run campaigns, our talents work with the brands we work with: 2,000+ campaigns so far for names such as Riyadh Air, adidas, Tabby, Uber, KFC, Carolina Herrera, Netflix, Google and Samsung. See the full talent roster.

What we do for the talents we manage

We bring in brand deals and negotiate them, handle the contracts and the back-and-forth with brands, and make sure every paid post meets Mawthooq rules. We also plan content and growth with each talent, and open doors to production, events and music through our sister companies Sand Productions, Sand Experiences and Insomnia Records.

We keep the roster small so each talent gets proper time from the team.

For brands

Brands book our talents directly through Sand Circus, with one contract and one point of contact. Send a brief and we will come back with names and availability within 24 hours.

Frequently asked questions

Do you manage talents in the UAE?

Yes. Our team works with talents and brands across the UAE as well as Saudi Arabia.

How do I get a manager as a Saudi influencer or content creator?

Apply through our talent application. We take on a few new talents at a time and read every application.

What is the difference between a talent management agency and an influencer marketing agency?

A talent management agency represents creators and looks after their careers. An influencer marketing agency runs campaigns for brands. Sand Circus does both.

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